March 2024
In collaboration with Olivia Conlon
In response to the giffgaff D&AD brief: Create a PR campaign that gets people talking and lets them know giffgaff are the go-to-site for refurbished phones.
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/ad9fe272-e495-4ecd-a3a1-39c31f5febdd_rw_3840.jpg?h=5e59bdb1a4d3fabee84ca10a71dd0b47)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/98a915fd-4309-4a3b-a49b-a8a2db50dbed_rw_3840.jpg?h=527612cbf8d7977c1f833c7c4672ba4b)
Process and Behind the Scenes:
Storyboarding:
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/577ce895-1a72-4bd5-aa2b-cf76118460de_rw_1920.png?h=edf24d4e1dcc833ad6727aa31468c33c)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/e5c3ead9-09be-47d0-a514-88469931c00d_rw_1920.png?h=3a972a47588a4b7f73b69b9ea48bc2d9)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/c1194297-480f-4180-8830-a1759ddc020c_rw_1920.png?h=2fd4752dde1061f1d1c94f99a29e6e25)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/f6c84de1-e43a-44f8-8fb0-a09a33aa965c_rw_1920.png?h=168ace47ba16cf06327b8eea15f0aa6c)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/00c0f34a-44d6-435a-bbd2-86fe800beb7b_rw_1920.png?h=105ff9bb5feb12ec8f12f9906123cddc)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/d555ac32-8eb4-4617-b576-ecc03808d22b_rw_1920.png?h=8645eaeab68e5e6b0978beee4c6f558e)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/cc67f3ac-8a16-44cf-8895-163a46366d91_rw_1920.png?h=e50baf88a00dec948bbd85ff9d6ca753)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/2cfb81e7-6b0f-4cad-a137-9635ff0d4627_rw_1920.png?h=17e7c2711c6e7b2c0d7554140f507c1f)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/9535e7b0-1e2c-4b33-a3fb-97c7591ff0ed_rw_1920.png?h=01892a2e7c5e2de2c52517cbaf0920f3)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/a1f54601-4cad-4b51-92d4-f269d40c1018_rw_1920.png?h=aa31755ecde27e0c1ed0d0d54ec0f1d1)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/667205f3-d0b4-4b41-8fab-c72562429a28_rw_1920.png?h=0e13110d931cb101a8daf960510fd438)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/dab882d7-cef1-4820-940d-65a16ca7b600_rw_1920.png?h=84c5dfc8b64206382b1161963a568c76)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/dfa5ec12-2e7b-4f87-871a-6f927bf6a2b1_rw_1920.png?h=200df370d883f38356c252a9fa489783)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/25a00893-cfdb-40c3-9535-b800a6833883_rw_1920.png?h=1dd6de03c771ee536af1a030c4934f1f)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/26d65c03-568e-4fb3-9d06-0237199ea791_rw_1920.png?h=58ce185754f191459a00c7245a356d6c)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/644cc0aa-87e1-43b4-9946-06d4ba2fdab7_rw_1920.png?h=d63dc5ebda514ef2dabe172ffcf232c9)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/9233861f-8a34-4a86-89df-fb1e10c3fffc_rw_1920.png?h=8c41747337f8d2512dd8fa09d9222ad2)
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/8698cfbd-ffb0-4c2e-914b-0e7b1b4cad0d_rw_1920.png?h=eb4d480e56944e86cd4595024ebcf2b4)
Character Design:
![](https://cdn.myportfolio.com/ed822d29-651f-4f25-af0f-81d4d4eba0b6/d374f8d1-cce4-4dd3-8634-671ae1c2c808_rw_3840.png?h=dfd924c60780470654521883c90ab12f)